HOW TO PREPARE YOUR HOME FOR SALE IN THE WINTER
NAEA Propertymark offers
advice for sellers putting their property on the market this winter
During the winter when the days are shorter, the
housing market is renowned for being quieter, as many sellers postpone
marketing their homes until the spring. However, house hunters are looking all
year round, so buyers should do everything they can to market their property in
the best possible light in the colder months as well as the rest of the year.
NAEA Propertymark has put together top tips sellers
can follow to ensure success by taking advantage of the unique opportunities
that winter can bring:
Mark Hayward, Chief Executive, NAEA Propertymark
said: “It’s widely believed that sellers should hold off from marketing
their homes in the cooler months because ‘it’s a challenging time to sell’.
However, with fewer properties on the market and growing demand from buyers,
winter can be the perfect time to market your home and get a head start before
the traditional New Year rush.”
seconds upon arriving at a property really impact the buyer’s decisions, so
make sure it looks well maintained and cared for from the outside, with windows
and walls freshly washed to remove any dirt brought by the winter weather.
Clear the path of leaves and make sure there isn’t any ice around which could
cause potential buyers to slip.
daylight hours available for potential buyers to view your house, you should be
as flexible as possible with viewings, so prospective buyers can see it when
it’s convenient for them. Your estate agent should help you work around these
tricky daylight hours.
Making sure a home is warm and well-lit can
encourage potential buyers to stay longer and help them to envisage themselves
living the property – especially during the winter. Additions such as welcoming
garden lights to enhance the entrance to your home can appeal to buyers’
imaginations. If you have a gas fireplace or a clean woodstove, light a
fire to welcome visitors and create a warm and cosy ambience. If your home's
wood-burning fireplace leaves a smoky smell in the room, hold off.
decorate for the Christmas period but don’t go overboard; a house that is over
cluttered with Christmas décor can deter buyers. They should be able to
envisage themselves living in your home, so it pays to make it as inviting as
possible. A few festive fairy lights, cinnamon scented candles and a decorated
Christmas tree can enhance a homely feel and paint a positive picture for
space and showcasing all season.
garden can detract buyers, as it looks like lots of work needs to be done. It’s
worth spending a few hours trimming bushes, mowing the lawn, and removing
fallen leaves and dead plants to make a tidy outdoor space. It is also a good
idea to trim back overhanging branches, to prevent any from blocking the
windows as you want to encourage as much light into the property as possible.
Increased rainfall over the winter months take its toll on guttering too, make
sure they are well maintained and clear of any debris and fallen leaves, as
leaky gutters and pipes cause damage and are unappealing. Viewings on dark
winter nights fail to show the potential of your garden, so have photos
available to show potential buyers what the property looks like during warmer
DIY jobs you have been putting off.
Make sure all
the small maintenance jobs have been finished before you put your home on the
market – such as fixing leaky taps or painting over cracks on the walls.
Despite the fact you might not notice it, potential buyers will and fresh
internal décor and paintwork goes a long way.
If you are
planning to jet off for a winter break, don’t forget to leave the heating on at
a low temperature (minimum of 15°c) to prevent the pipes from freezing. If you
are away for a long period and don’t want to keep the heating on 24/7, set it
on a timer. This will ensure there are no problems upon your return to be dealt
with before showing your home to prospective buyers.
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